>  Trip 2013   >  Miscellany No. 11

Chow Tai Fook, based in Hong Kong and China, is the largest jewellery chain in the world. At a rough* estimate, they make up 97% of all shops in Hong Kong. Bizarre as it may sound for a business where each sale heads into the thousands of dollars, it’s taken the Starbucks approach to shop locations, with branches opposite each other on streets, or two doors apart on the same road, and all over the city. And all seemed to be really busy with people buying diamonds and gold.

Hong Kong throws all sorts of crazy materialism at you, but this place was certainly the most extreme example.

* Editor’s Note: Estimates are likely very wrong —author is often intoxicated. But there were loads of the shops.

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